Miro KOlárik

Senior Marketing & Brand Lead

I turn complex marketing into clear strategy, strong creative and measurable growth.

Senior Marketing & Brand Lead with 10 years across global tech, consumer brands, agencies and complex organisations.

I connect brand, customer insight, content, media and performance into one system and lead people and partners to deliver it.

Brand Strategy · Integrated Marketing · GTM · Growth · Team Leadership

My sweet spot is between the big idea and the business result.

What are we trying to change?
Clear positioning, audience and commercial priorities.
How do we make people care?
Brand, creative, content, media and partnerships working together.
How do we know it worked?
KPIs, optimisation and measurable business impact.

€1M+
managed media spend

8.9M organic views on Instagram
global audience growth at ROUVY

6× engagement
with 70% less content for Progressive Slovakia

10+ people
led in high-pressure campaign environments

104 candidates · 2 election wins
digital campaign leadership for Matúš Vallo

Global Social Media Lead

Led a global team across markets, connecting strategy, campaigns, creative production, stakeholders and performance reporting.

Head of Social Media & Community

Connected brand, performance, CRM, product and partnerships across global campaigns including IRONMAN, Team Visma | Lease a Bike and Lidl-Trek.

Digital Marketing & Campaign Leadership

Built digital marketing across City Hall and two election campaigns, spanning strategy, content, advertising and crisis communication.

Brand & Marketing Strategy
Positioning, propositions and clear priorities.
Integrated Campaigns
Brand, content, media, performance, CRM and partnerships working together.
GTM & Commercial Storytelling
Turning complex products, insights and data into propositions people understand and buy.
Leadership & Operations
Teams, agencies, budgets, stakeholders, KPIs and delivery.
Creative Direction
Turning strategy into work people actually notice.

I do my best work in ambitious in-house teams where marketing has real ownership and a seat at the business table.

Especially across technology, consumer brands, sport, services and organisations going through change.

I’m comfortable moving between strategy and execution, creative and commercial thinking, local reality and international teams.

I’m currently exploring a small number of senior in-house opportunities in Brand, Integrated Marketing, GTM and Marketing Leadership.